The Power of Text Message Marketing ~ Bulk SMS Australia

As brands focus efforts on keeping up with broadcasting trends across social platforms like Facebook, Twitter and Pinterest, many are neglecting a tried and true marketing tactic that could propel them even further: narrowcasting.

Narrowcasting marks an emerging trend by which consumers are sharing content with smaller, more selective audiences. In contrast to broadcasting, narrowcasting is about tailoring information to better compel the recipients. It?s a competitive alternative, as evidenced by this infographic from Mogreet. While broadcasting gets a brand?s message out to a massive group of people, when it comes to who is actually reading and engaging with the content, the numbers are staggeringly low.

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Source: http://bulksmsaus.blogspot.com/2012/07/power-of-text-message-marketing.html

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